In a sector that is heavily centred on staff relocating, how has staff recruitment changed as a result of the pandemic? Understand the key requirements to ensuring a high retention rate and the importance of quality training and CPD and staff engagement.

Moderator – Anna Maad, Human Resources Director, International French School Singapore
Panellists – Talat Sheerazi Goldie, HR Director, Taaleem; Charles Caldwell, Human Resources Director, English Schools Foundation; Manju Kohli, Director of Human Resources, UWC South East Asia

The post Staff recruitment and retention first appeared on EDUtech_talks.

The acceleration of digitalisation has had a great impact on consumer behaviour and more importantly student and parent expectations. How can you establish, develop and showcase your school’s unique brand persona and value proposition?

Moderator – Kat Warboys, APAC Marketing Director, HubSpot
Panellists – Chrisse Olayres, Director of Marketing and Digital Activation – SEA and India, International Schools Partnership Limited; Câline Fonteneau, Director of Admissions and Marketing, KIS International School, Bangkok; Brian Frissyn, Senior Vice President & Group Marketing Direcor, Sing-Ed Global Schoolhouse; Ayush Kalani, Associate Director – Student Acquisition, Global Schools Foundation

The post Enhancing student recruitment through your unique value proposition and an inbound strategy first appeared on EDUtech_talks.

What makes a mid-market school? Our panel of school heads discuss the unique characteristics of this emerging area in international education. They also share the challenges of growing such a model of school and the vital nature of a physical and virtual infrastructure.

Moderator – Sudhir Kukreja, Co-Founder & Chief Executive Officer, Credence International Schools
Panellists – Brian Rogove, Chief Executive Officer, XCL Education; Andre Nunes, Head of Product, Open Assessment Technologies; John Fearon, School Director & Founder,

The post The growth of the mid-market school first appeared on EDUtech_talks.

Discover how you can build a robust relationship with parents and how it plays a role in building a strong reputation, adding to advocacy efforts. From maintaining open communication channels with parents to strongly encouraging their participation in a child’s learning journey, understand the critical role of the parent community in retention and recruitment.

Speakers – Kathleen Ngkaion, Head of Admissions, Jakarta Intercultural School; Mai Anh Tranh, Head of Marketing, Communications and Events, Inspired Vietnam (Australia International School and European International School Ho Chi Minh City)

The post Retention and advocacy strategies that deliver results: Understand what drives parents’ recommendations first appeared on EDUtech_talks.

From A-B testing to data-informed strategies, discover how automation and wider digitalisation have impacted the marketing and admissions process. Our two speakers share their lessons learnt from automation and what they would do differently moving forward. Discover also how the pandemic has altered the admissions process.

Speakers – Sami Yosef, Admissions Director, VERSO International School; Bekah Dawson, Director of School Advancement, Oasis International School – Kuala Lumpur

The post Improving the parent-customer experience through a modernised admissions management system first appeared on EDUtech_talks.

Thinking about designing customised enrolment campaigns for prospective parents? Hear how these schools have leveraged automation and virtual tools to deliver engaging enrolment journeys, personalised to specific parent behaviours even during pandemic restrictions.

Moderator – Matthew Hall, Director of Marketing & Admissions, Australian International School, Singapore
Panellists – Katie Rigney-Zimmermann, Admissions, Marketing & Communication Director, Saigon South International School; Jason Hoppner, Director of Admissions and Marketing, Dulwich College Singapore; Ayush Kalani, Associate Director – Student Acquisition, Global Schools Foundation; T.K. Ostrom, Director of Enrolment Management & Marketing, United Nations International School Hanoi

The post Boosting enrolment through streamlining first appeared on EDUtech_talks.

In an increasingly competitive school landscape, parents search for the most ideal learning environment for their children. How can you best answer their concerns and speak directly to these parents? Discover the power of data, how it drives the admissions process and as a whole helps to build organisational knowledge about students and parents.

Speakers – Caline Fonteneau, Director of Admissions and Marketing, KIS International School, Bangkok; Bipasha Minocha, Group Brand and Marketing Manager, EtonHouse International School

The post Using data to drive informed decision making in marketing and admissions first appeared on EDUtech_talks.

With the shift to online learning and COVID restrictions on mobility, international schools are left asking what is their unique selling point? Stefan Tueger sits down with Edgardo Manzitti to discuss how marketing strategies and service offerings need to evolve to meet changing expectations and continue to demonstrate the value of a schooling experience in an international school.

Speakers – Edgardo Manzitti, Secretary General, International Schools Associations; Stefan Tueger, Director of Marketing, Shrewsbury International School Hong Kong“

The post Standing out in a competitive environment: Differentiating your school through targeted marketing approaches first appeared on EDUtech_talks.

A hybrid school and blended learning is the future but how much do we know about it? Schools are challenged to reinvent themselves to face this new prospect and organisational culture is more important than ever. Understand how rapport and relationships play a critical role in school communities and how you can build a safe and positive culture in a hybrid environment, on campus as well as online. 

Speaker – Mike Gilmour, Deputy Principal Primary Years, GEMS World Academy (Singapore)

The post What makes safe and positive school culture in a hybrid school? first appeared on EDUtech_talks.